Pervasive communications are increasingly sent over mobile devices and personal digital assistants. This trend is currently observed by mobile phone service providers which have measured a significant increase in multimedia traffic. To better carry multimedia traffic, the IETF standardized a new TCP Friendly Rate Control (TFRC) protocol. However, the current receiver-based TFRC design is not well suited to resource limited end systems. In this paper, we propose a scheme to shift resource allocation and computation to the sender. This sender-based approach led us to develop a new algorithm for loss notification and loss-rate computation. We detail the complete implementation of a user-level prototype and demonstrate the gain obtained in terms of memory requirements and CPU processing compared to the current design. We also evaluate the performance obtained in terms of stability and fairness with TCP and we note this shifting solves security issues raised by classical TFRC implementations.